As a meat-cutter trying to save money to travel, I took full advantage of my special position to make sure I could get my steak at least once a week. What kind of meat cutter doesn’t get his steak? For example, I could cut the flatirons out of the shoulder and wrap them up priced as ten percent grind, since that’s what the shop would do with them anyway. Eventually though, flatirons got popular, and management figured they were too valuable to grind, even though none of the other cutters could actually clean them up well enough to be worth grilling (except you, Kent). I don’t mean to be a braggart, that’s just a fact.
It was like having a decent little one-bedroom in the bad part of town, and they jack the rent. Now I’m eating pot roast and potatoes instead of rare beef and tomatoes. The price of off-cuts and what they used to call butcher’s cuts soared compared to the rest of the cow. Meanwhile, over in the poultry section, wings climbed to over three a pound, while management was falling all over itself to keep the price of boneless, skinless breast down. It’s the definition of gentrification, which is really just a dysphemism for trendy.
This “food gentrification” briefly became a hash tag a year ago after Whole Foods—in their stilted, white-people’s-overbite style of awe-shucks marketing—starting saying “Collards are the New Kale.” The mille feuille of absurdity inherent in this claim went largely unremarked upon, but collards seemed to strike a nerve with social media activists, probably due to their their
race class connotations. Now, I know it sucks to see your old neighborhood—the place where you got your ass kicked on a regular basis growing up, where you learned to watch your back out of the corners of your eyes in the shop windows—being overrun first by a bunch of earnest and unafraid hipsters, and eventually by a bunch of Toyota yuppies, but you can’t gentrify a hardy, weedy, widely distributed green leaf. You can’t even gentrify pot (well, I suppose we’ll put that to the test here soon). But you can gentrify meat.
A cow only has two hanger steaks, two flanks, two outside skirts, two tri-tips, and four flatirons—and let’s be generous and say all that weighs twenty pounds trimmed—and you can’t just harvest cows like lettuce, on a cut-and-come-again basis, to get more trendy butcher’s cuts. The real tragedy though, has been for people who used to eat near the bottom of the price floor. Oxtails are like eight dollars a pound at the natural foods store now. Short ribs, six-fifty. Even beef bones, which I used to buy on the regular to fill up the freezer with stock, have been sucked up into the maws of pampered yuppy dogs and paleo dieters, to over three a pound. Never mind, I just use shank nowadays (three-fifty or so), while I still can. The boneless and trimmed rounds meanwhile, languishing from unpopularity, weigh about eighty pounds total. They don’t even stock half the cuts anymore.
I watched an old woman come into the store every other week or so for a couple of years, who always bought nearly all the wings we had for a buck-sixty-nine a pound. Expensive to her already, but she really liked our chicken—Petaluma Poultry free range at the time. She came in once after the price broke two a pound, got mad then laughed it off, bought some drumsticks for one-fifty-something I believe, and never came back. What I don’t think she noticed was that the boneless skinless breasts had stayed the same price: $5.99/pound.